Final RETA Breeze_V2_MarchApril _2025

2024-25 BOARD OF DIRECTORS CHAIRMAN OF THE BOARD Michael Hawkins, CARO Midatlantic Refrigeration, LLC

FROM THE DESK OF THE PRESIDENT

NATIONAL PRESIDENT David Gulcynski, CIRO Dot Foods, Inc

Hello all and I hope everyone is well! I attended a Marketing Committee meeting a few weeks ago and the subject of the RETA Heart pin was discussed. For those who are not aware of what the RETA Heart pin is and how you can earn one, it is a small pin a member will receive for making a $100 donation to a special fund specifically used for education. The money in this special fund is specifically used to improve RETA’s education efforts. As an example, if RETA HQ is charged with creating an Oil Draining Video, the money in this fund can be used to finance the cost of video production. Along with the RETA Heart, the person who donates will have their name added to the 21st Century Club. The link below will take you to the web page that explains how you can donate and displays the list of folks who have already donated and are part of the 21st Century Club. https://reta.com/ donations/fund.asp?id=10586 As an incentive, Chapters have come up with unique ways to boost donations to the 21st Century Club. As an example, The Milwaukee Chapter will conduct a 50/50 opportunity drawing at their annual holiday party. If one of their Chapter members donates $50, the Chapter picks up the second half of the donation. Everyone who donated will receive a RETA Heart, their name will go onto the 21st Century Club and they are entered in the opportunity drawing to win a prize. Some Chapters will donate $100 each year to provide their outgoing President with a RETA Heart. All efforts go toward promoting RETA Education materials and programs. There is a push from the Marketing Committee to create an annual award for the Chapter with the most RETA Heart. Said differently, which chapter made the most donations for that year.

If you have been to a RETA Conference in the past several years, you have probably heard Arlie Farley call someone out for their phone ringing during one of his presenta tions. Arlie always tells the folks in his presentations, any phone goes off while he is speaking, it’s an automatic $100 donation to the 21st Century Club. Other presenters during conference have started using the “Arlie Rule” during their presentations, generating more revenue. It’s all in fun and no one really holds anyone to the commit ment but is a fun way to get folks to donate. The RETA Heart pin is a great way to show your support for improving RETAs educa tional programs and materials. If you are a Chapter Leader and looking for ideas to get your membership involved with improving RETAs training materials, take advantage of some of the ideas shared above. If your Chapter is already doing something to promote the donations, feel free to shoot me an email with a description of what you are doing. I would love to share with others. As usual, I hope everyone is having a good healthy spring season! Thank you for reading and take Care!

EXECUTIVE VICE PRESIDENT Bill Lape, CARO, CIRO, CRST SCS Tracer Environmental

TREASURER Ray Urban, Jr, CARO Lineage Logistics SECOND VICE PRESIDENT Jeremy Murfin AC & R Specialists

BOARD OF DIRECTORS Jeremiah Armstrong

Brakebush Brothers Melissa Cassell General Refrigeration Dale Clinton, CIRO, CRST Stellar Brynn Cooksey Air Doctor Heating and Cooling Mike Davis Republic Refrigeration Ron Fetterley, CARO, CIRO, CRST Applied Process Cooling Corporate Jayson Goff CoolSys Brandon Jones, CARO Tyson Foods Eric Kaiser TruTech Tools, Ltd Jim Kovarik Gamma Graphics Service Jose Marchese Koldcraft Refrigeration Services Casey McConnaughy Johnson Controls Technical Services

Dave Gulcynski President

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